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Ground Training


Empower Kickboxing

Martial Arts Your Students Can Master Faster!

Kickboxing & Ground
Kickboxing is easy to learn, great for fitness, and lots of fun. You’ll learn kickboxing skills and techniques safely on the bag and with partners.
Martial Arts & Weapons

Our martial arts focus is on the most practical and effective defensive strikes, kicks, and weapons from all martial arts, not just one style.


Our self-defense is based on the COBRA law enforcement system. No theory or complicated techniques. Just real-world skills.

Who is getting the most value in these two photos?

High Block in Forward Walking Stance

Hook Punch in Guarding Stance

1. Who can apply the skill faster?

2. Which skill is easier to teach and learn?

3. Which skill is easier to understand?

Why We Are Different

Let’s face it, today’s martial arts school is widely viewed as a children’s activity. 

The problem simply is that most martial arts schools teach FAR more material than people want to learn.

Most martial arts schools teach techniques that are FAR more complex and difficult than people want to learn.

Most martial arts schools teach techniques that are WAY out-dated and material the student will never repeat outside of the classroom.

In fact, most martial arts schools approach teaching in a way that is the EXACT opposite of human nature.

Most martial arts schools brag how long it takes to earn a black belt at their school.  Hello! McFly! It’s human nature to want to learn faster not slower!

What service business competes to provide SLOWER results for their clients? 

Would you take your kid to a learning center that promised to take longer to get your kid’s grades higher? Or a swimming school that takes longer to teach your kid to swim?

If you love the martial arts then it is time to step up to a radical reality check.


All that you need to teach are the most basic techniques. Period. That’s it. Dump everything else and good riddance.

Rather than teaching a bunch of fairy tale forms and techniques, you actually teach them how to master the basics.

The way to do this and keep classes interesting is to have a huge catalog of drills and scenarios like we’ve designed with the new MATA Curriculum Program, Empower Kickboxing.

Empower Kickboxing teaches the best of martial arts, kickboxing, self-defense, weapons, and ground defense. The key to success is how the material is presented.

With Empower Kickboxing, our goal is to create excellent black belts in less than half the time of a regular martial arts school.

Our students train hard and gain a high level of skill because they do not have to learn a lot of material they have no interest in learning or having to remember.

There is also no testing which means no failing, passing, or hassle. Also, every class is the same so it doesn’t matter what class you attend. Total class schedule freedom.

Let’s not even get into the silly outfits we force students to wear.


Our children’s program is different from the adults only because our self-defense lessons are age appropriate. For instance, it doesn’t make sense to do an ATM scenario with an eight-year-old.


Adults love that they are getting a top-notch workout while learning real martial arts and self-defense skills that keep the classes exciting and engaging. There are no “ancient Chinese secrets” in this program.

The Power of Branding


1. A professional brand builds confidence in consumers.

2. Provides the collective support of John Graden and other licensees.

3. While licensees are not required to “follow the system,” Empower Kickboxing is a proven success. 

4. Licensees are permitted to use either Empower Boxing logo and/or Empower Kickboxing logo*.

*certain restrictions apply


Two Options for Licensing


Add Empower Kickboxing to your existing facility.

If you already have a successful school or gym, add Empower Kickboxing to expand your market.

Own and operate an Empower Kickboxing school.

Own and operate your own Empower Kickboxing school in your market.*

*certain restrictions apply

Frequently Asked Questions


What is Empower Kickboxing™?

Empower Kickboxing™ (EKB) is a White to Black Belt based curriculum and business system designed by John Graden.

The real value of EKB will be in the class-by-class lesson plans that will available via a members only web site. Each section of every class will be taught and demonstrated on streaming video much like the video on EKB.

Do I have to use the entire curriculum and replace my current program?

Not at all. Here are the various ways our current Founding Members plan to use EKB:
a. As their main program;
b. As a BBC Curriculum;
c. As a Master’s Club Curriculum or;
d. As a black belt curriculum (depending on your system).
e. Some will simply pick and choose techniques to layer into their current program.
f. Some will use it to streamline the operations of additional locations.
You have total control and flexibility with the program.

Is there a class I have to take to be ready to teach?

You must complete the MATA Certification Program before launching the Empower Kickboxing program. The Certification Fee is waived for Empower Kickboxing licensees.

Do I need to drop my current curriculum to do EKB?

No. You may and most of you will, but you may want to simply insert various elements of EKB into your current program until you get comfortable with the program.

We’re confident most schools will transition over but we’re happy to let them do it on their time. Some schools are using EKB as their Black Belt Club or Masters’ Club Program.

How do I transition existing students so they maintain rank and don’t lose time in rank for the next belt?

While this will vary school to school and system to system, we suggest you look at the EKB ranking system for year one. You then match up the EKB ranks with your students’ ranks.

For instance, if you have an XYZ color student who has been training for six months, that would equate to a EKB High Orange or Green belt. So, rather than having to go through six two-month semesters, this student might only do three semesters and then graduate into the Intermediate Year Two EKB Program.

Should I shut down and prepare, then have a student meeting or something?

No need to shut down. Start introducing the techniques to your students in class to build support and excitement. Create enthusiasm for these combinations before making changes to requirements. We will help you make the transition. In our experience, students really enjoy the combinations and see the Instant Value they bring to the class.

Do I have to change my school name to Empower Kickboxing™?

No. Empower Kickboxing™ is the name of the curriculum. Think about a camera store that sells Nikon. They advertise that they sell Nikon, but the store name is not Nikon. Empower Kickboxing™ is like that. You may be USA Karate which offers the Empower Kickboxing™ curriculum

Do I need to leave my current organization?

That’s entirely up to you. EKB doesn’t require you to be exclusive to EKB. Mr. Graden has always had the philosophy that the freedom to learn and grow shouldn’t be restricted by politics.

What is Included with the Empower Kickboxing License


  1. 12-Month Minimum
  2. Success Coaching and Support from John Graden
  3. Use of Empower Kickboxing logo & brand
  4. Access to curriculum lesson plans
  5. Access to Life Skills Curriculum
  6. 15-mile territory protection
  7. Branded website
  8. Branded collateral material
  9. Martial Arts Teachers Association membership for Master Instructor
  10. 100% Discount on MATA Certification and Rank Program for Master Instructor
  11. SEO for your new website* (does not include hard costs such as Facebook ad cost.)
  • Business Directories Audit
  • Authority Local Citations
  • Press Release Marketing
  • Facebook & Instagram ads done for you
  • YouTube Channel designed and optimized for you
  • Onsite SEO

* (does not include hard costs such as Facebook ad cost.)

Get in touch with us.


(727) 279-0505