Annual Marketing Calendar
How to Use the Calendar
Plan a Month or Two in Advance
Important: Many of these days are here more for you to discuss them than market on them.
For instance, February 11th is National "Don't Cry Over Spilled Milk Day." That is a great trigger to talk about releasing the past and keeping things in perspective.
National Missing Persons Day, February 3rd. What better way to introduce anti-abduction and safety lessons.
Some promotions take more time and work than others. Each month, check at least the next two months so you can start to plan and budget.
To Do Each Week
Week One - Email your newsletter out
Week Two - SendOutCard.com gift to students anniversary. Give them one month free for every year they’ve been with you.
Week Three - Send media release out and / or write articles for local media outlets (newspapers, corporate newsletters, local papers, etc…). Articles can be inspiring stories about your students, tip, nutrition, self defense etc…
Week Four - Send Birthday cards with SendOutCards.com.
January
January Focus: New Years’ Resolution and Former Student Recruitment
Offer: Two Weeks Free
Former Clients - “Our Resolution is to Get You Back!”
New Clients - “The Solution For Your Resolution”
SendOutCards.com (Open an account under Distributor #151106)
Public Speaking - “The Solution to Keeping Your Resolution This Year.” (Has to be fun, fast results, and convenient)
Strategic Partnership
Contact Weight Loss Clinics and create a strategic partnership for co-promotions and cross discounts.
January is National Blood Donor Month
Make sure you alert the media and arrange for the blood donor bus to come to your school and:
1. Offer a free class or week of classes for anyone who gives blood.
2. Offer current students a free t-shirt for giving blood.
National Days
1st New Years Day (Host a NYE Workout)
Invite anyone to join in. Post it in the “Events” area of your local media.
2nd National Motivation and Inspiration Day
Create an exercise and nutrition plan for the next three months and give it to your students
2nd National Personal Trainer Awareness Day
Offer private training for half off
4th World Hypnotism Day
Invite a hypnotist specializing in weight loss to lead a group weight loss hypnosis seminar
7th Weigh in Day (Always First Monday after New Years)
Two weeks ahead, encourage your members to set goal weight for this day. Create prizes for those who meet or exceed the goal. Talk about the power of leveraging your goals. When you announce your weight will be 178 lbs on February 7th, your motivation to hit that goes through the roof.
Make sure you and your staff lead by example.
8th Show and Tell Day at Work
Encourage your members to wear your shirt and / or take their gloves into to work with free passes.
February
February Focus: Sticking to Goals.
3rd-National Missing Person's Day.Promote and present an anti-abduction seminar.
8th-National Boy Scouts Day. Offer to teach a self-defense class for your local chapters. Explore making self-defense as a badge they can earn.
11th-National "Don't Cry Over Spilled Milk Day." That is a great trigger to talk about releasing the past and keeping things in perspective.
14th-Valentines Day. Clearly this is a bring a friend day. You may want to offer a side-by-side class for students and their friend.
Share the Love Facebook Valentines Contest: Create a Facebook/Instagram post asking your student body what they love about your school. Ask them to comment and share.
March
This is a busy month for networking and public speaking because there are so many health related opportunities.
March Focus: Education
Offer: Standard free week
Tools: You approaching the media and local businesses like your business depends on it. Read: How to Become Your Own Reporter http://www.empowerboxingmembers.com/blog/the-new-media/
American Red Cross Month
Invite the local Red Cross to do a blood drive in your school. They provide all the equipment, the staffing, and they'll even do some advertising for you! It's a true win-win and should be good for media coverage as well.
You get increased traffic into your health and fitness center while at the same time you're also providing a much needed service for the Red Cross.
You could also host a fund-raiser for the Red Cross this month.
National Nutrition Month
A great fit for Empower Boxing™ clubs. Offer to visit your local school(s) and be a guest speaker in their gym class, physical education class, or classes related to nutrition.
Be sure to send a press release to the media and also prepare a letter or note for the students to take home to their parents. Make it an educational paper, not a promotional flyer but it’s still okay to include your contact info.
American Diabetes Alert Day (4th Tuesday)
Regular exercise helps prevent diabetes. Fit women are 70 % less likely to develop diabetes than unfit women.
Offer to write an article of how fitness helps fight diabetes for your local paper. Not only is it publicity for your school, it positions you as a fitness expert.
Contact a local diabetes physician and get some supporting quotes from him or her to include in the story.
Sleep Awareness Week (last Monday week)
Research shows that exercise helps people sleep better at night. Promote it with signs in your window and in the school.
Doctor's Day (last Tuesday)
Doctors should be a regular target of your complementary business monthly task because they can refer clients to you for weight loss, stress relief and all kinds of other issues including diabetes and sleep aid.
Kick Butts Day (last day of the month)
Kick Butts Day is to help men, women and teens stop smoking. There's plenty of research proving that the odds of successfully quitting smoking are increased when combined with an exercise program.
Consider offering free classes throughout March for anyone and everyone who is trying to quit smoking?
Great for PR, especially if you have a success story or two.
April
Alcohol Awareness Month and Alcohol Free Weekend (1st weekend, varies by locale)
People who drink frequently have increased potential for weight gain because they add empty calories to their diet.
Alcohol is higher in calories than many other nutrients: 1 gram of alcohol = 7 calories, 1 gram of protein = 4 calories, 1 gram of fat = 9 calories, 1 gram of carbohydrate = 3.75 calories (Source: Washington State University)
Offer a free class during Alcohol Free Weekend.
Walk America / March of Dimes (4th weekend)
- Participate, as a school, in the Walk America event with everyone in Empower Kickboxing™ apparel.
- You can step it up by purchasing special t-shirts for the walk - put your Empower Kickboxing™ logo in a prominent place on the shirt and give one free to every member who takes part in the event.
Make sure you have Logo License for this.
Cancer Control Month
Consider hosting a fund-raiser for the American Cancer Society.
National Public Health Week
Promote free training during this week. It’s just a new angle for the same offer of a free week.
Stress Awareness Month
Sexual Assault Awareness Month
Promote seminars specific to sexual assault. We suggest you look strongly at Cobra-Defense for this.
1. April Fools Day
25. National Take Our Daughters and Sons to Work Day
30. National Hair Stylist Appreciation Day
May
Start Summer Beach Body Promotions with an Open House
Tools: Open House
May Days and Weeks
National Nurses Day
National Teacher Appreciation Day
National Receptionists Day
National School Nurse Day
National Military Spouse Appreciation Day
National Police Officers Memorial Day
National Armed Forces Day
National Waitstaff Day
National Senior Health & Fitness Day
June
July
Every Week
Week One - Email your newsletter out
Week Two - SendOutCard.com gift to students anniversary. Give them one month free for every year they’ve been with you.
Week Three - Send media release out and / or write articles for local media outlets (newspapers, corporate newsletters, local papers, etc…). Articles can be inspiring stories about your students, tip, nutrition, self defense etc…
Week Four - Send Birthday cards with SendOutCards.com.
August
August Focus:
Back to School
Bully Program Seminars
Family Fun Month
Friendship Day
Son and Daughter Day
September
22–American Business Women’s Day
22–Wife Appreciation Day
25–National Women’s Health & Fitness Day:
26–National Situational Awareness Day
28–Family Health and Fitness Day USA:
28 (Last Saturday)
October
National Bullying Prevention Awareness Month
Church Safety and Security Month
Domestic Violence Awareness Month
Halloween Safety Month
National Chiropractic Month National Crime Prevention Month
National Domestic Violence Awareness Month
Photographer Appreciation Month
Positive Attitude Month
Fallen Firefighters Memorial Weekend: 5-6
Kids’ Goal Setting Week: 7-11
National Massage Therapy Week: 20-26 (Last Full Week)
National Kick Butt Day: 14 (Second Monday)
November
Promote Christmas Shopping Day
National Nurse Practitioner’s Week: 3-9
Thanksgiving
December
International Ninja Day: 5
Christmas: 25
Boxing Day: 26
National Thank-you Note Day: 26