Marketing Calender
For most of these, you will probably not do much, but we want to make sure you are aware of all of the annual events that YOU CAN TURN into a media and community marketing opportunity.
Continue to stoke the fire for all of your contacts, year-round. Just make sure your focus is on the good that the special day, week, or month offers your community than your offer.
4 Weeks Out – Email your past and present students, along with prospects, media and local organizations that you will be doing something to promote a special event in this month. Offer specials, partnerships, demo opportunities, media interviews and in-class promotions.
3 Weeks Out – Send media release out and / or write articles for local media outlets (newspapers, corporate newsletters, local papers, etc…). Articles can be inspiring stories about your students, tip, nutrition, self defense etc…
Every Month
Create Corporate Partnerships (at least one per month)
Get at least one Corporate account that will promote Empower Kickboxing to their employees as a health benefit. See if they will:
a. Promote your offer in all of their communication channels. You can't be salesy. It has to be professional, but it works.
b. "Pay" for a portion of the classes as a benefit for their employees.
c. Let you write an ongoing column in their newsletters both online and offline on self-defense.
d. Contact complementary companies and create a strategic partnership for co-promotions and cross discounts.
Example might be a massage clinic. You give them gift certificates branded with their company gifting their new client a free trial course at your school. In turn, you do the same for them.
January
January
January Focus: New Years’ Resolution and Former Student Recruitment
Offer: Two Weeks Free
Former Clients – “Our Resolution is to Get You Back!”
New Clients – “The Solution For Your Resolution”
SendOutCards.com (Open an account under Distributor #151106)
Public Speaking – “The Solution to Keeping Your Resolution This Year.” (Has to be fun, fast results, and convenient)
Strategic Partnership
Contact Weight Loss Clinics and create a strategic partnership for co-promotions and cross discounts.
January is National Blood Donor Month
Make sure you alert the media and arrange for the blood donor bus to come to your school and:
1. Offer a free class or week of classes for anyone who gives blood.
2. Offer current students a free t-shirt for giving blood.
National Days
1st New Years Day (Host a NYE Workout)
Invite anyone to join in. Post it in the “Events” area of your local media.
2nd National Motivation and Inspiration Day
Create an exercise and nutrition plan for the next three months and give it to your students
2nd National Personal Trainer Awareness Day
Offer private training for half off
4th World Hypnotism Day
Invite a hypnotist specializing in weight loss to lead a group weight loss hypnosis seminar
7th Weigh in Day (Always First Monday after New Years)
Two weeks ahead, encourage your members to set goal weight for this day. Create prizes for those who meet or exceed the goal. Talk about the power of leveraging your goals. When you announce your weight will be 178 lbs on February 7th, your motivation to hit that goes through the roof.
Make sure you and your staff lead by example.
8th Show and Tell Day at Work
Encourage your members to wear your shirt and / or take their gloves into to work with free passes.
February
Valentines Day
February
- 14th Valentines Day. Host a Parents Night Out
- 17th Random Act of Kindness Week
- First full week in February. Boy Scouts Anniversary Week
March
March
This is a busy month for networking and public speaking because there are so many health related opportunities.
March Focus: Education
Offer: Standard free week
Tools: You approaching the media and local businesses like your business depends on it. Read: How to Become Your Own Reporter
American Red Cross Month
Invite the local Red Cross to do a blood drive in your school. They provide all the equipment, the staffing, and they’ll even do some advertising for you! It’s a true win-win and should be good for media coverage as well.
You get increased traffic into your health and fitness center while at the same time you’re also providing a much needed service for the Red Cross.
You could also host a fund-raiser for the Red Cross this month.
National Nutrition Month
A great fit for Empower Boxing™ clubs. Offer to visit your local school(s) and be a guest speaker in their gym class, physical education class, or classes related to nutrition.
Be sure to send a press release to the media and also prepare a letter or note for the students to take home to their parents. Make it an educational paper, not a promotional flyer but it’s still okay to include your contact info.
April
Easter
April
- April Fools Day
- Walk America / March of Dimes (4th weekend)
- Participate, as a school, in the Walk America event with everyone in Empower Kickboxing™ apparel.
- You can step it up by purchasing special t-shirts for the walk – put your Empower Kickboxing™ logo in a prominent place on the shirt and give one free to every member who takes part in the event.
- National Public Health Week. Promote free training during this week. It’s just a new angle for the same offer of a free week.
- Sexual Assault Awareness Month. Promote seminars specific to sexual assault. We suggest you look strongly at Cobra-Defense for this.
May
Event
June
June
- National Best Friends Day- Bring a friend class
- International’s Yoga Day – Invite a local yoga school teacher to lead a seminar on yoga for your students in exchange for teaching a self-defense seminar at their school.
July
4th of July
July
- 4th Independence Day in USA
- 20th World Jump Day: Devote classes to jump kicks.
August
Event
September
Realtor Safety Month
26th–Situational Awareness Day
September
November
Event
November
- Promote Christmas Shopping Day
- National Nurse Practitioner’s Week: 3-9
- Thanksgiving. Host a workout the day after at your school or in a park. Encourage your students to bring friends.
December
Christmas Day
December
Boxing Day
This is not what you think.