Selling Martial Arts
The Hierarchy of Goals When Dealing Information Calls
⁃When someone calls for information your secondary goal is to…Set an appointment to watch class.
⁃When someone calls for information your third goal is to…Get their contact information for follow up.
⁃When someone drops by for information, your primary goal is to…Enroll them into a trial course.
⁃When someone drops by for information, your secondary goal is to…Set an appointment for a trial course.
⁃When someone drops by for information, your third goal is to…Get their contact information for follow up.
In an information call or inquiry control is important. We gain and maintain control by asking questions.[/text_block]
