by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
Know who you are, and why you are doing this. When I became a billing client of EFC, I attended one of their seminars in Atlanta. I was doing pretty good, but nothing like some of the EFC stars of the day. Still, it seemed the guys in Atlanta knew my name as a...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
Take a moment to write down all of the expense, effort, and energy that goes into attracting and enrolling new students. Here’s a short list of the resources necessary to turn a stranger into a student: 1 Time to create marketing plans 2 Capital to purchase ads, print...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
A classic branding story involves a letter being mailed and successfully delivered to the Playboy mansion in Chicago in the early 1960s. The envelope had no address on it; the only thing on the envelope was the iconic Playboy bunny logo. That is branding. Hugh Hefner...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
These Things Demonstrate That You Value What You Do: 1. Your Black Belt Club is only for students who have committed to earn their black belt. 2. Your black belt exam process includes extra classes and opportunities to train for black belt candidates. 3. You have a...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
One time I had a guy come into my school with one of my flyers. The offer was three months and a uniform for $249. He said he stopped by another school by mistake. When he presented the flyer to the school’s owner, his comment was, “I can tell you one thing: he’s...
