by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
As stated in one of my previous articles, I don’t feel that the movement towards character development has been bad for martial arts schools. Actually, it’s been great. On the other hand, when schools drift away from their core values, they become little more than...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
When you read the title of this article – the Lower the Price, the Lower the Expectations – what came to mind? Did you feel that meant that the market would have lower expectations of your school if it was low price? Or did you feel you would not have to meet high...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
Here’s a great response to a prospect that points out that the school down the street is cheaper: “Mrs. Jones, we could charge that same tuition. But you know what? We would be packed, and it would be a lot harder to give your son personal attention and to maintain...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
As you learn and grow as a martial arts school owner you will discover new methods, procedures and processes that you will want to implement into your school. How you manage that implementation will have a direct effect on the success of the change, how well it is...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
In time, like me, many of you became the “golden child” of your martial arts school. You trained harder than anyone, and you were the best or one of the best students in the school. By the time I was a first-degree brown belt, I rarely lost a sparring match against...
