by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
In 1974, the tuition at the Florida Karate Academy in Largo, Florida, was a 12-month contract at $25 per month. If you just raised tuition three percent per year from that point, you would have tuition of about $60 per month in 2004. When I opened my school in 1986,...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
This may come as a surprise, but many parents overlook our athletic accomplishments as champions and high-ranking black belts. Instead, they base their decision to join our school on how convenient the schedule is for them. It is imperative to recognize that student...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
You must charge what you feel the benefits of what you teach is worth. If you feel your benefits are not worth that much, then charge low prices. If however, you feel that you offer a valuable service to your students, then reflect the value of your service in setting...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
This is a little drill that can make grown black belts cry. Here is an audit you can do to help you understand how much tuition you are really collecting each month per student. 1. Total Tuition Collected: Take last year’s total tuition collections. This is the sum...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
Your potential ratio is the percentage of the population that has a realistic potential of joining your school. The number used for decades has been 1.5%. Due to the explosion of exposure and credibility the martial arts gained from the fitness kickboxing boom in the...
