by 2ndsout | Oct 15, 2014 | Planning Your Martial Arts School
The martial arts business is much like show business. There is confusion and internal conflict about money. “Serious” artists are concerned that they not sell out or become commercial. I saw an obese martial arts “master” on an A&E special. He said, “Martial arts...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
At some point while you were dutifully teaching classes for your instructor, I bet a few students and/or parents let you know that they preferred your classes to those of your instructor. At first, you thought they were just being polite, but then you began to notice...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
Here in the Tampa Bay area – the 12th largest TV market in the U.S. – the local CBS TV affiliate did a three-part series called “Black Belt Scandals.” The series exposed a local instructor who had White-Out® on his rank certificate. You could see a 3 was replaced with...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
Black Belt Eyes are natural and good. I have them to this day. It’s just important that we be aware of when they might be getting in the way of what we are trying to accomplish, which is to attract and keep students. In the early months of MATA, my art director Scott...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
The best defense is having a good defense ready. If an attorney has to contact you to find out what happened in an accident eight months ago, and you are vague because you can’t quite remember, that won’t help your case much. If the attorney asks who else saw it, and...
