How to Determine Your Retention

by | Oct 15, 2014 | Online Marketing & Sales

In consulting with school owners for more than a decade, I can pretty much predict how the initial conversations will go. I ask how many students the client wants and then how many he currently has. When he gives me his current student count (usually higher than it...

How to Set Your Tuition

by | Oct 15, 2014 | Online Marketing & Sales

In 1974, the tuition at the Florida Karate Academy in Largo, Florida, was a 12-month contract at $25 per month. If you just raised tuition three percent per year from that point, you would have tuition of about $60 per month in 2004. When I opened my school in 1986,...

How to Schedule Classes for Growth

by | Oct 15, 2014 | Online Marketing & Sales

This may come as a surprise, but many parents overlook our athletic accomplishments as champions and high-ranking black belts. Instead, they base their decision to join our school on how convenient the schedule is for them. It is imperative to recognize that student...

How To Raise Tuition

by | Oct 15, 2014 | Online Marketing & Sales

You must charge what you feel the benefits of what you teach is worth. If you feel your benefits are not worth that much, then charge low prices. If however, you feel that you offer a valuable service to your students, then reflect the value of your service in setting...

How Much Is Your Tuition Really?

by | Oct 15, 2014 | Online Marketing & Sales

This is a little drill that can make grown black belts cry. Here is an audit you can do to help you understand how much tuition you are really collecting each month per student.  1. Total Tuition Collected: Take last year’s total tuition collections. This is the sum...