“My Kung Fu is Better Than Yours”

by | Oct 15, 2014 | Online Marketing & Sales

At some point while you were dutifully teaching classes for your instructor, I bet a few students and/or parents let you know that they preferred your classes to those of your instructor. At first, you thought they were just being polite, but then you began to notice...

Black Belt Scandals

by | Oct 15, 2014 | Online Marketing & Sales

Here in the Tampa Bay area – the 12th largest TV market in the U.S. – the local CBS TV affiliate did a three-part series called “Black Belt Scandals.” The series exposed a local instructor who had White-Out® on his rank certificate. You could see a 3 was replaced with...

Black Belt Eyes

by | Oct 15, 2014 | Online Marketing & Sales

Black Belt Eyes are natural and good. I have them to this day. It’s just important that we be aware of when they might be getting in the way of what we are trying to accomplish, which is to attract and keep students.  In the early months of MATA, my art director Scott...

The Best Defense Is a Good Defense

by | Oct 15, 2014 | Online Marketing & Sales

The best defense is having a good defense ready. If an attorney has to contact you to find out what happened in an accident eight months ago, and you are vague because you can’t quite remember, that won’t help your case much. If the attorney asks who else saw it, and...

SOME COMMON TRAINING-AREA DANGERS

by | Oct 15, 2014 | Online Marketing & Sales

– Torn Mats.  – Uneven Floor.  – Protruding Objects (nails, splinters, etc.). – Equipment Improperly Stored (stacked so it may fall over, weapons loosely mounted on a wall, equipment in training areas, etc.).  – Sticky or Slick Areas on...