by 2ndsout | Jan 14, 2015 | Financial Control of Your Martial Arts School, Managing Your Martial Arts School, Owner's Mindset, Planning Your Martial Arts School, Planning Your School, Selling Martial Arts Classes
“There is no way the iPhone will gain market share. No way.” — Steve, Balmer, Microsoft President in a 2007 USA Today interview I read an article years ago about how some people viewed the invention of the telephone as an unnecessary expense and a blight of...
by 2ndsout | Sep 11, 2014 | Curriculum, Owner's Mindset
My Kung Fu is Better than your kung fu At some point while you were dutifully teaching classes for your instructor, I bet a few students and/or parents let you know that they preferred your classes to those of your instructor. At first, you thought they were just...
by 2ndsout | Aug 14, 2014 | Owner's Mindset, Planning Your Martial Arts School, Planning Your School
Finding Your Own Voice In an advice column, a 15-year-old boy wrote, “I am 15, I have zits, my voice is still high, and no girl wants anything to do with me. What should I do?” The answer was really good. It’s not just you. Most 15-year-old boys are gawky and awkward...
by 2ndsout | Aug 14, 2014 | Managing Your Martial Arts School, Owner's Mindset
Clarity of Purpose The martial arts business is much like show business. There is confusion and internal conflict about money. “Serious” artists are concerned that they not sell out or become commercial. I saw an obese martial arts “master” on an A&E special. He...
by 2ndsout | Aug 14, 2014 | Owner's Mindset, Rapid Confidence Course
In the Big Dream Monster.com, an employment agency, ran a series of commercials that I thought were great. These spots portrayed children describing their future. Most kids dream of jobs like doctor, fireman, or astronaut when they grow up. They dream big dreams. In...
