Encouraging Companies to Include Martial Arts in Their Fitness Programs



Never has there been a better time to be in the martial arts business. Martial arts is no longer just limited to those seeking their black belts. There are many markets in which to promote and sell your program based on the fitness and self-defense benefits of the...

Clarity of Purpose

The martial arts business is much like show business. There is confusion and internal conflict about money. “Serious” artists are concerned that they not sell out or become commercial. I saw an obese martial arts “master” on an A&E special. He said, “Martial arts...