How to Run a Profitable Self-Defense Course in Your Current Classes
In Empower Kickboxing, the fourth month (module) is always 100% Self-Defense.
This injects a level of variety that is highly attractive, not just to your students but to their families and your community.
This also gives you a new Four-Week Course that you can sell to new students interested in self-defense more than martial arts.
== There is a market for Self-Defense Academies because they END.==
Yes, the program ends after four weeks. That is appealing to many adults.
Empower Self-Defense COURSE Tuition
Course students will pay $99-$299 for a four-week course and a school t-shirt. Students wear comfortable clothes for the classes. No gis.
Upsell Opportunities
a. Create a special offer for them to continue in the Empower Kickboxing program. This is MUCH easier than trying to extend them into a traditional white gi-style program.
b. Letting them join the Empower Kickboxing classes for free as soon as they purchase their Empower Self-Defense Academy program. They can attend classes while waiting for the start of the Empower Self-Defense Academy.
c. Make the Empower Self-Defense Academy free for current student families with a discounted offer to continue with Empower Kickboxing after the Self-Defense Academy.
Sample Self-Defense Class for Kids
Year 1-Semester 1-Module 4-Week 1
Class 1
SELF-DEFENSE DISCUSSION
- Warm Up Series
- Review during warmup-3 Types of Bad Guys
WARMUP
30-seconds of pushups then the Grind
REVIEW
DRILLS/SCENARIO
