Audio: The Student Sales Funnel
A step-by-step system for moving a stranger to prospect to student to black belt. [no_toc]
Lesson One: Branding and Image Control
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Walking the Talk
Lesson One: Image Control
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- How to Take Control of Your School’s Image Online and Off-line
- How to Build Your School’s Reputation
- Word of Mouth Marketing is More Powerful Than Ever Now with Social Media
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Lesson Two: Attracting and Keeping Students
Setting the Stage for Success
Marketing Strategies
What Does a New Student Cost?
Lesson Two: Attracting Students
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- Creating the right school atmosphere.
- Modern online and offline marketing to attract students.
- How to measure the cost of getting a new student.
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Lesson Three: Trial Lesson Strategies
Trial Lesson Strategies
The Intro Course
How to Teach a Trial Lesson
Lesson Three: Trial Lesson Strategies
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- How to focus a trial lesson on life skills.
- How to create an emotional bond with parents and students in one class.
- How to smoothly transition from the trial class into the enrollment conference.
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Lesson Four: Student Retention
How to Measure Your Retention
How to Improve Your Retention
The Importance of Curriculum Design
Class Management
Free Private Lessons
Lesson Four: Keeping Your Students Coming Back
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- Why retention is more important than enrollments.
- How to quickly improve retention.
- How to create a more effective curriculum for your students.
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Lesson Five: Renewals
Keep the Focus on Renewals
What is the Black Belt Club?
Make Renewals a Privilege
How to Pre-Qualify
BBC Sales Presentation Role Play
Breakdown of Role Play
How to Present the Pricing
The Masters Club
Final Lesson
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[op_liveeditor_element data-style=””][text_block style=”style_1.png” align=”left” font_color=”%23788596″]From first attraction until enrollment in the school is complete![/text_block][/op_liveeditor_element]
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