Walking the Talk
Lesson One: Image Control
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- How to Take Control of Your School’s Image Online and Off-line
- How to Build Your School’s Reputation
- Word of Mouth Marketing is More Powerful Than Ever Now with Social Media
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Setting the Stage for Success
Marketing Strategies
What Does a New Student Cost?
Lesson Two: Attracting Students
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- Creating the right school atmosphere.
- Modern online and offline marketing to attract students.
- How to measure the cost of getting a new student.
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Trial Lesson Strategies
The Intro Course
How to Teach a Trial Lesson
Lesson Three: Trial Lesson Strategies
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- How to focus a trial lesson on life skills.
- How to create an emotional bond with parents and students in one class.
- How to smoothly transition from the trial class into the enrollment conference.
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How to Measure Your Retention
How to Improve Your Retention
The Importance of Curriculum Design
Class Management
Free Private Lessons
Lesson Four: Keeping Your Students Coming Back
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- Why retention is more important than enrollments.
- How to quickly improve retention.
- How to create a more effective curriculum for your students.
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How to Measure Your Retention
How to Improve Your Retention
The Importance of Curriculum Design
Class Management
Free Private Lessons
Lesson Four: Keeping Your Students Coming Back
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- Why retention is more important than enrollments.
- How to quickly improve retention.
- How to create a more effective curriculum for your students.
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Keep the Focus on Renewals
What is the Black Belt Club?
Make Renewals a Privilege
How to Pre-Qualify
BBC Sales Presentation Role Play
Breakdown of Role Play
How to Present the Pricing
The Masters Club
Lesson Four: Keeping Your Students Coming Back
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- How to position your Black Belt Club.
- How to create a school wide desire to belong to the BBC.
- How to leverage the BBC to increase retention and student quality.
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Final Lesson
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