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Black Belt Management
1. Introduction
2. Image Control
3. Walking the Talk
Lesson One: Branding and Image Control
- How to Take Control of Your School's Image Online and Off-line
- How to Build Your School's Reputation
- Word of Mouth Marketing is More Powerful Than Ever Now with Social Media
Black Belt Management
1. Setting the Stage for Success
2. Black Belt Eyes
3. Marketing Strategies
4. What Does a New Student Cost?
Lesson Two: Attracting and Keeping Students
- Creating the right school atmosphere.
- Modern online and offline marketing to attract students.
- How to measure the cost of getting a new student.
Black Belt Management
1. Trial Lesson Strategies
2. The Intro Course
3. How to Teach a Trial Lesson
Lesson Three: Trial Lesson Strategies
- How to focus a trial lesson on life skills.
- How to create an emotional bond with parents and students in one class.
- How to smoothly transition from the trial class into the enrollment conference.
Black Belt Management
1. How to Measure Your Retention
2. How to Improve Your Retention
3. The Importance of Curriculum Design
4. Class Management
5. Black Belt Club
6. Free Private Lessons
Lesson Four: Keeping Your Students Coming Back
- Why retention is more important than enrollments.
- How to quickly improve retention.
- How to create a more effective curriculum for your students.
Black Belt Management
1. Keep the Focus on Renewals
2. What is the Black Belt Club?
3. Make Renewals a Privilege
4. How to Pre-Qualify
5. BBC Sales Presentation Role Play
6. Breakdown of Role Play
7. How to Present the Pricing
8. The Masters Club
Lesson Five: Renewals - Final Lesson
Congratulations! From first attraction until enrollment in the school is complete!
- Completion 100%