by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
I was lucky that my instructors never abused my loyalty. Every instructor I worked with – Hank Farrah, Walt Bone, and Joe Lewis – took me under his wing and made me a protégé. But, as the head of the world’s largest martial arts professional association (NAPMA), I’ve...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
Rather than a tug-of-war, collaborative selling is more like two of you on the same side of a huge rock, pushing it towards enrollment. If one stops pushing, the process is suspended until you both are at it again. This takes longer than a 15-minute sales pitch....
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
Let’s look at this process in real numbers. You will see how easily a school can lose money or just simply break even by the time they enroll a new student. In this example, you’ve invested $1,000 for some type of marketing, but how you spent the $1,000 is not the...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
No matter how good your school or staff is is, you’re going to experience complaints from time to time. Contrary to popular belief, you don’t lose students every time you make a mistake; you lose them when you don’t properly handle their complaints. Think of...
by 2ndsout | Oct 15, 2014 | Online Marketing & Sales
Many instructors and owners have no control over school layout. If your school is already operational, or if your budget for remodeling is limited in a new school, there may be nothing you can do to change the fundamental layout of your school. That’s okay. This isn’t...
