How a Kid Straight Out of College Can Steal Your Market

“There is no way the iPhone will gain market share. No way.” — Steve, Balmer, Microsoft President in a 2007 USA Today interview I read an article years ago about how some people viewed the invention of the telephone as an unnecessary expense and a blight of...

Discounting Past Due Contracts

When I was publishing Martial Arts Professional magazine, we sold advertising to clients who wanted to reach and sell to our readers. Occasionally, an advertiser wanted to cancel the contract. In the publishing world, the process for doing this is called “shorting the...