The Motivational Daycare Center

by | Oct 15, 2014 | Online Marketing & Sales

As stated in one of my previous articles, I don’t feel that the movement towards character development has been bad for martial arts schools.  Actually, it’s been great. On the other hand, when schools drift away from their core values, they become little more than...

The School Down the Street is Cheaper

by | Oct 15, 2014 | Online Marketing & Sales

Here’s a great response to a prospect that points out that the school down the street is cheaper: “Mrs. Jones, we could charge that same tuition. But you know what? We would be packed, and it would be a lot harder to give your son personal attention and to maintain...

The Key Strategies in Implementing Change

by | Oct 15, 2014 | Online Marketing & Sales

As you learn and grow as a martial arts school owner you will discover new methods, procedures and processes that you will want to implement into your school. How you manage that implementation will have a direct effect on the success of the change, how well it is...

The Golden Child of Martial Arts

by | Oct 15, 2014 | Online Marketing & Sales

In time, like me, many of you became the “golden child” of your martial arts school. You trained harder than anyone, and you were the best or one of the best students in the school. By the time I was a first-degree brown belt, I rarely lost a sparring match against...

The Genesis of the Core Dynamics

by | Oct 15, 2014 | Online Marketing & Sales

I was lucky that my instructors never abused my loyalty. Every instructor I worked with – Hank Farrah, Walt Bone, and Joe Lewis – took me under his wing and made me a protégé. But, as the head of the world’s largest martial arts professional association (NAPMA), I’ve...