The 10 x 10 Referral Strategy

by | Oct 15, 2014 | Online Marketing & Sales

A Referral MachineThe Ten-Times-Ten Strategy The idea behind the ten-times-ten strategy is for you to choose ten professionals in complementary fields to create a referral machine that builds a steady stream of prescreened, new clients. The Ten-Times-Ten Strategy 1....

The Recipe Book for Your School

by | Oct 15, 2014 | Online Marketing & Sales

I had lunch recently with a fourth dan in Uechi Ryu. We talked about how the Eastern mind-set is so different from the Western, and the confusion that creates for many instructors. Culturally, the East is more about conformity, or as I call it, cloning, than the West,...

The Rainbow of Rank

by | Oct 15, 2014 | Online Marketing & Sales

As a kid, you can’t choose your school, your parents, your city, your neighborhood, or much of anything else about your environment. You have no control and, when the situation is negative and intimidating, that debilitating feeling can stick with you for life....

The Motivational Daycare Center

by | Oct 15, 2014 | Online Marketing & Sales

As stated in one of my previous articles, I don’t feel that the movement towards character development has been bad for martial arts schools.  Actually, it’s been great. On the other hand, when schools drift away from their core values, they become little more than...

The School Down the Street is Cheaper

by | Oct 15, 2014 | Online Marketing & Sales

Here’s a great response to a prospect that points out that the school down the street is cheaper: “Mrs. Jones, we could charge that same tuition. But you know what? We would be packed, and it would be a lot harder to give your son personal attention and to maintain...