The Management Master Plan

School Zones

Your Exterior Zone

What message does a prospect get as they walk up to your school? Is it that they are about to enter a clean, professional, friendly school or that they may be in a “Dungeon Dojo?”

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Your Viewing Zone

The viewing area or lobby of your school should be comfortable. Within this zone are areas where students, parents, and sometimes siblings are before, during, and after class.

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Your Classroom Zone

Your classroom zone is certainly one of the most important zones inside your school. If your students aren’t comfortable with the cleanliness, you’ve got a  problem.

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Your Interior Zone

Studies show men form an opinion on first impressions within 20-seconds, while women get there in 15. Your walls speak to your prospects whether you know it or not.

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Your Pro Shop Zone

Your pro shop or retail sales area should follow suit with your other zones in that you want to keep it looking as nice as possible. You want to keep school apparel front and center.

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Your Office Zone

The old adage is that the only purpose of a business is to create new customers. If that is the case, and I believe it is, then your office is of paramount importance.

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Your Restroom & Changing Zones

As someone who visits many schools, I often feel as though I’ve stopped at an old gas station where you had to get the key from the attendant and walk around to the back to the restroom.

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Empower Kickboxing™ Martial Arts Curriculum
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