Value What You Do

by | Oct 15, 2014 | Online Marketing & Sales

One time I had a guy come into my school with one of my flyers. The offer was three months and a uniform for $249. He said he stopped by another school by mistake. When he presented the flyer to the school’s owner, his comment was, “I can tell you one thing: he’s...

The Three Foot Rule

by | Oct 15, 2014 | Online Marketing & Sales

Once you’ve set an appointment for an intro, its important that you confirm the appointment 24-hours in advance. Confirming appointments greatly increases the likelihood of your potential students showing up for their classes prepared for action. In your phone call...

The 10 x 10 Referral Strategy

by | Oct 15, 2014 | Online Marketing & Sales

A Referral MachineThe Ten-Times-Ten Strategy The idea behind the ten-times-ten strategy is for you to choose ten professionals in complementary fields to create a referral machine that builds a steady stream of prescreened, new clients. The Ten-Times-Ten Strategy 1....

The Recipe Book for Your School

by | Oct 15, 2014 | Online Marketing & Sales

I had lunch recently with a fourth dan in Uechi Ryu. We talked about how the Eastern mind-set is so different from the Western, and the confusion that creates for many instructors. Culturally, the East is more about conformity, or as I call it, cloning, than the West,...

The Rainbow of Rank

by | Oct 15, 2014 | Online Marketing & Sales

As a kid, you can’t choose your school, your parents, your city, your neighborhood, or much of anything else about your environment. You have no control and, when the situation is negative and intimidating, that debilitating feeling can stick with you for life....