The Key Strategies in Implementing Change

by | Oct 15, 2014 | Online Marketing & Sales

As you learn and grow as a martial arts school owner you will discover new methods, procedures and processes that you will want to implement into your school. How you manage that implementation will have a direct effect on the success of the change, how well it is...

The Golden Child of Martial Arts

by | Oct 15, 2014 | Online Marketing & Sales

In time, like me, many of you became the “golden child” of your martial arts school. You trained harder than anyone, and you were the best or one of the best students in the school. By the time I was a first-degree brown belt, I rarely lost a sparring match against...

The Genesis of the Core Dynamics

by | Oct 15, 2014 | Online Marketing & Sales

I was lucky that my instructors never abused my loyalty. Every instructor I worked with – Hank Farrah, Walt Bone, and Joe Lewis – took me under his wing and made me a protégé. But, as the head of the world’s largest martial arts professional association (NAPMA), I’ve...

Collaborative Selling

by | Oct 15, 2014 | Online Marketing & Sales

Rather than a tug-of-war, collaborative selling is more like two of you on the same side of a huge rock, pushing it towards enrollment. If one stops pushing, the process is suspended until you both are at it again. This takes longer than a 15-minute sales pitch....

The Conversion Ratio-How’s Your ROI?

by | Oct 15, 2014 | Online Marketing & Sales

Let’s look at this process in real numbers. You will see how easily a school can lose money or just simply break even by the time they enroll a new student. In this example, you’ve invested $1,000 for some type of marketing, but how you spent the $1,000 is not the...

The 24-Hour Rule

by | Oct 15, 2014 | Online Marketing & Sales

No matter how good your school or staff is is, you’re going to experience complaints from time to time. Contrary to popular belief, you don’t lose students every time you make a mistake; you lose them when you don’t properly handle their complaints. Think of...