Collaborative Selling

by | Oct 15, 2014 | Online Marketing & Sales

Rather than a tug-of-war, collaborative selling is more like two of you on the same side of a huge rock, pushing it towards enrollment. If one stops pushing, the process is suspended until you both are at it again. This takes longer than a 15-minute sales pitch....

The Conversion Ratio-How’s Your ROI?

by | Oct 15, 2014 | Online Marketing & Sales

Let’s look at this process in real numbers. You will see how easily a school can lose money or just simply break even by the time they enroll a new student. In this example, you’ve invested $1,000 for some type of marketing, but how you spent the $1,000 is not the...

The 24-Hour Rule

by | Oct 15, 2014 | Online Marketing & Sales

No matter how good your school or staff is is, you’re going to experience complaints from time to time. Contrary to popular belief, you don’t lose students every time you make a mistake; you lose them when you don’t properly handle their complaints. Think of...

School Layout To Minimize Risk

by | Oct 15, 2014 | Online Marketing & Sales

Many instructors and owners have no control over school layout. If your school is already operational, or if your budget for remodeling is limited in a new school, there may be nothing you can do to change the fundamental layout of your school. That’s okay. This isn’t...

Referrals

by | Oct 15, 2014 | Online Marketing & Sales

Quick Tips to Jumpstart Your Referral Program. If you were the greatest motivator and instructor in the world, and your headcount never decreased, I suspect you would want to continue to spread your art and increase the size of your school by recruiting new students....

Quality vs. Quantity

by | Oct 15, 2014 | Online Marketing & Sales

There are two consequences to having too many “shoulds” in your curriculum. 1. Each requirement will have to be covered in class to prepare students for their exams. 2. With so many requirements, students will have less time to work on each, so quality will be...