The Management Master Plan
Selling Martial Arts
6 Tips to Increase Retail Revenue
You don’t need a big inventory or to spend a lot of money out of your pocket to increase your sales, you just need to be smart about how and what you promote.
Trials: What to Teach- Part 1
What you teach in your trial lessons must be consistent with what you’ve promised. When new students see and feel the value in the training, they’ll want to continue.
By the time that your prospective student is ready for an enrollment conference, most possible objections will have been handled during the trial course.
Trial Program Overview
The trial program has been a staple in the enrollment process forever. Trial programs range from a single class to a month of classes for free or a small fee.
Trials: What to Teach- Part 2
The goal of the second lesson is to enroll the student, so it has to be powerful, so we conclude the lesson with a white belt test. This gives you a chance to future-pace the student.
Using Gift Certificates
This is a simple strategy that you will want to make part of your enrollment system to help grow your school. When a new student enrolls, give them this gift certificate.